Powder Coating Techniques for Standout Displays: Colour Your Sales

July 31, 2024

Enhance your retail displays with powder coating techniques. Discover methods, benefits and eco-friendly finishes that boost sales with Jarvis Martin.

Retail spaces are constantly seeking ways to captivate customers and showcase products in the most appealing light. One technique that’s making waves in the shop fitting industry is powder coating. This versatile finishing method is transforming retail displays across Australia, offering a perfect blend of aesthetics and functionality.

What is Powder Coating?

Powder coating is a dry finishing process that has gained popularity in recent years. Unlike traditional liquid paint, it uses finely ground particles of pigment and resin that are electrostatically charged and sprayed onto a surface. The coated item is then cured under heat, allowing the powder to flow and form a hard, durable finish. This method offers several advantages over conventional wet paint. It provides a thicker, more even coating without runs or drips, resulting in a smooth and uniform appearance. It is also more environmentally friendly, as it doesn’t use solvents and produces minimal waste.

Types of Powder Coating Techniques

Powder coating offers several techniques to suit different needs and applications. Here’s a look at the most common methods:

•  Electrostatic Spray Deposition (ESD) – ESD is the most widely used technique. It involves applying an electrostatic charge to the powder particles, which are then sprayed onto a grounded surface. The charged particles adhere evenly to the surface, creating a uniform coat. This method is ideal for achieving smooth finishes and can be used on a variety of surfaces.

•  Fluidised Bed Coating – In this technique, the object is preheated and then dipped into a bed of fluidised powder. The heat causes the powder to melt and adhere to the surface, forming a thick, even coat. Fluidised bed coating is particularly useful for coating items that require a thicker, more durable layer.

•  Custom Blends and Special Effects – For those looking to create unique and eye-catching displays, custom powder blends and special effects are the way to go. From metallic finishes to textured coatings and fluorescent colours, the possibilities are endless. These custom coatings can help your displays truly stand out and reflect your brand’s personality.

Beyond Aesthetics: Benefits of Powder Coating for Retail Displays

Powder coating offers more than just visual appeal. Here are some key benefits of using this type of coating for your retail displays:

•  Durability and Longevity – Powder-coated surfaces are highly resistant to chipping, scratching, and fading, making them ideal for high-traffic areas. This durability ensures that your displays maintain their fresh, new look for a longer period, reducing the need for frequent replacements.

•  Vibrant and Consistent Colour – It delivers rich, vibrant colours that remain consistent across all coated items. This consistency helps in maintaining a cohesive and professional look for your displays, enhancing the overall shopping experience for customers.

•  Environmental Benefits – It is an eco-friendly option compared to traditional liquid paint. It releases negligible volatile organic compounds (VOCs) into the atmosphere, making it a safer and more sustainable choice. Additionally, any overspray can be collected and reused, minimising waste.

Partner with Jarvis Martin for expert powder coating services. We specialise in shop fitting and design, ensuring every project is completed perfectly. Transform your retail space and boost your sales with our high-quality coating solutions. Browse our products and shop with us.

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