Importance of Directory Boards in Stores and Shopping Malls

December 17, 2019

Stores and shopping malls can be huge for some shoppers. Depending on the size of the mall, some shoppers tend to get lost most especially if they are looking for a specific store. Our needs vary from time to time, which makes it difficult for customers to find the store whenever a specific need arises. And with the abundance of people who are going to malls, it can also be difficult to just roam around and search for that store.

This problem is fortunately solved by the inclusion of directory boards in some vital points of stores and shopping malls. If you happen to manage your stores and shopping malls, you may have encountered some people who are constantly asking about where to find a specific store, or how to get there. It can also be difficult if these people ask for a store without mentioning the name. Well, with directory boards, all of these problems are solved.

A Guide for Shoppers

The importance of directory boards in stores and shopping malls is pretty straightforward. Since customers may find a hard time looking for the store they want to go, the directory boards can readily provide whatever information the shoppers would like to know. They can help customers show the location of the store. Some directory boards can even show the directions to the location with visual interactive presentation.

One more importance of directory boards is that they can provide updates for your store or shopping mall. New establishments, products, and promos can be displayed next to the list of stores inside. This update informs customers about the changes that have happened to your mall for the past days, weeks, or months. You’ll never know how frequent some of your shoppers go to your store.

Make Your Directory Boards Count

Of course, your directory boards won’t be effective if some factors are not considered when placing or installing them. The most important thing about installing directory boards is that they are visible. Some signage or signs must point to the location of your directory boards so that people will know where to go right away. Upon going to your directory boards, the text from these boards must be very easy to read. Use font styles and sizes that are readable by everyone. A map can be also be displayed to guide customers who want to have the exact direction.

The directory doesn’t have to be very minimalistic. Sometimes, people enjoy it more if your directory boards have a specific colour scheme that is enjoyable to look at. This colour scheme must also make your directory boards noticeable even from far away so that people can recognize them quickly if they intend to visit your establishment again. The colours of every group of the establishment must also vary depending on the products or services offered.

From signs, texts, and colours, another important factor to consider in installing directory boards is their location itself. As the board that gives out locations of stores, your directory boards themselves must be easily located by your customers. It is recommended that you place these boards near the entrance of each level or floor, meaning it must be near your escalator, elevators, or stairs.

Creating a solid reputation for customer service is a must if you want to maintain a high volume of shoppers for your store or shopping mall. With directory boards, you are ensured that your shoppers can go to their designated stores more easily. If you want to have your directory boards, contact us now at Retail Display Stands.

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