Avoid These Five Retail Display Mistakes to Ensure Increased Sales and Effective Merchandising

October 27, 2021

While e-commerce sites are ever-increasing in number today, they hold one disadvantage over the traditional brick-and-mortar stores, namely the lack of physical merchandise displays that allow customers to touch and see their products in person. Many consumers still prefer to shop in this manner rather than online. Sadly, not all traditional retail shops utilise their in-store product displays in effective ways. To prevent this from happening to you, we share some reasons why your in-store merchandise displays may not be working well for you in the following, so you can improve them where needed.

Busy  and Overcrowded Displays

When trying to capture the attention of your customers, it is easy to overdo your displays if you are not careful. At times, less is more effective than making a display so busy that the customers cannot understand what you are trying to sell them. For this reason, keep the message of the display clear and precise.

One-Dimensional Retail Merchandising

Multi-dimensional displays provide layers of products and or information. Displays of this nature make customers stop and linger in front of them. The longer that they linger, the more likely they are to purchase the showcased products. If your displays are one-dimensional, though, your customers will just keep walking by them without stopping for a closer look.

High-Maintenance and Overcomplicated Displays

It is difficult to rearrange or maintain overly complex displays. Remember that the displays require constant attention when you set them up to keep customers interested in their content. If you create ones that consume too much time and effort to put together, update or take apart, you may fall behind in caring for them.

Non-Essential and Hidden Displays

Even when your displays are attractive, they will be ineffective if they do not generate any sales. Retailers make this mistake often if they fail to show the product prices or use items in their displays that they do not sell. Another way that your displays can lack purpose is that they are not located in highly visible places in the store.

Non-Stimulating Product Displays

Be certain that your product displays stimulate your customers’ senses. One example of this is a display of scented candles that are not wrapped in plastic so that your customers can smell the various scents. Of course, there are many other senses to appeal to entice your customers into buying your products.

For other reasons why your in-store product displays are not working well for your sales, consult with Jarvis Martin. Our company specialises in a wide variety of display units and can advise you on which ones are the best for your purposes. Jarvis Martin is recognised for designing and creating merchandising systems that inspire, evolve and endure. We believe in having a good time while doing what we love, and we do love what we do. Our highly trained and committed staff provide real added value, We find unique solutions that meet specific client needs.

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