Elements of Attractive Visual Store Displays

May 10, 2022

Including attractive and compelling displays of your featured products in your retail store will draw the attention of both current and new customers. These displays can also advertise a sale and introduce newly arrived items.

If your store has windows, of course, you want to install stunning, stylish, amusing or trendy window displays to attract more shoppers for greater sales conversions. Well-designed window displays are the least costly types of advertising for your inventories, and they are quite effective.

Important Elements of Attractive and Effective Visual Store Displays

The essential elements of highly attractive and effective visual store displays include the following:

• Effective Visual Balance. Viewers of your visual product displays are attracted more strongly to asymmetrical displays than to symmetrical ones. Just be sure to keep the overall layout and structure of your display visually weighted so that there are attractive elements for the eye to view from all angles.

• Object Size. It is best to position the largest item that you wish to display first. Then it is easier to place the smaller products and accessories around the major item in a visually pleasing way. Never crowd your product displays with extra, unnecessary or unrelated items, as this can distract the customer’s attention from your primary item or group of items.

• Colour Scheme. Use colours that set the mood that your product suggests in your store display. You may also want to use colours that are associated with seasons of the year for clothing items, sports gear or outdoor gardening tools that are used mainly at specific times of the year.

• Effective Props, Signage and Background. Most outstanding store product displays include relevant props, signage and background elements. You can be creative and use any type or style of these elements that you like. Just ensure that they add focus to your primary product and lend significant meaning to your overall display.

• Display Lighting. Whether the display lighting that you use is dynamic or subtle, it must be focused directly on your featured product. Superior display lighting can actually do wonders to make your inventory displays highly attractive and successful for building your product sales volumes.

When you contact our experts at Retail Display Stands in conjunction with Jarvis Martin located in Bayswater, Melbourne, Victoria, you will receive top-quality advice concerning the elements of attractive visual store displays. Our experienced team will explain all of the important aspects of creating highly attractive and effective product exhibits.

Our knowledgeable professionals will work closely with you to ensure that your future store displays will exhibit all of the essential elements of superb creative and captivating displays. They will assist you in designing dynamic and sales-promoting displays that capture the attention of your current and new customers for greater sales conversions and retail success.

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