How Brochure and Magazine Stands Can Work to Your Advantage

March 9, 2022

You’ve seen magazine racks or brochure holders in doctor’s offices, retail stores, hotels, and even restaurants. Maybe you didn’t know this, but the use of these racks or holders can be a great marketing strategy, In addition to being a great organizational tool.

When you see a magazine rack or brochure holder, you assume that it is just a way of organizing pamphlets. Still, more than that, these accessories can help you display your brochures or show off magazines where your business or service is featured.

These Accessories are No Longer Big and Ugly

When you picture a magazine rack, you often think of your old school’s big ugly steel magazine rack, or maybe even the plastic organizer that sat over the door, but the truth is, magazine racks have changed. Today, they are more stylised, fit into smaller spaces and help organize everything well. Some brochure holders are even more compact and offer areas to hold business cards. Nowadays, these business accessories can match the decor and fit almost anywhere. The stands and racks come in varying materials. Sometimes they are made of wood, metal, acrylic, or even paper-like materials. The choice you make depends on the style of your room and the message you are trying to convey.

How Can Magazine Racks and Brochure Holders Help Your Marketing Efforts?

Brochures and written marketing material are still very effective. So many companies, over so many years, used brochures as their primary advertising item. The reason why is because brochures work. Here is why this type of marketing works:

Tangible: You can see and feel a brochure. You can keep the information or pass it along to someone else. You can stick it in your wallet, put it on your refrigerator and keep the information alive.

Brochures and magazines contact your customer. Marketing studies show that you need between five to seven contacts between you and the customer before you gain enough trust to get a customer to make a purchase. The magazine article or brochure offers a strong contact that gives your message.

Versatile advertising is functional. Brochures and magazine articles come in many designs and shapes. You could have a one leaf brochure, a tri-fold, a catalogue, articles in a magazine, etc.

They are affordable: Brochures, printed information, and magazine articles or catalogues are affordable. You can make them as inexpensive or as expensive as you need them to be.

Why Use Magazine Racks and Brochure Holders?

The right dispenser to display your physical advertising is critical to helping these printed advertising products work. No matter how attractive your brochures are, if you display them haphazardly, they will look messy and disorganised. Unfortunately, this image is the image you present to your customer. So a well-organised marketing product placed in a beautiful rack or holder will promote your business well, whereas disorganization will make your business seem unorganized and shoddy.

As such, versatile displays are among the best purchases, you can make to display your marketing media. This type of accessory helps you display your business in an effective, eye-catching way.

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