New and Creative Ways to Effectively Display Your POS Stands

January 10, 2023

Never undervalue the effectiveness of a well-designed point of sale (POS) display in the retail industry, no matter what kinds of products you provide for sale. Due to the excessive emphasis on digital marketing, it is easy for merchants to lose sight of the significance of in-store marketing in this day and age. Not everyone has access to the internet, and even those who have are likely to visit brick-and-mortar establishments on a somewhat frequent basis. Therefore, it is clear that a sizable number of customers continue to prefer shopping in-store.

A strong point-of-sale (POS) system may significantly influence the number of items sold and the total profit a business makes. There are many things to consider to get the most out of your point-of-sale display. As a result, here at Retail Display Stands by Jarvis Martin, we’ve compiled a list of useful recommendations to assist you in getting the most out of your point of sale (POS) display.

Consider The Location Of The Stand Before You Set It Up

POS displays may typically be close to the “point of sale,” also known as the cash register. However, the location of these items in the store will vary depending on the retailer. Retail point-of-sale (POS) displays can be located in various locations, including on the countertop and along the walls of the area where customers wait in line. It would be best to carefully consider which of these two possibilities you choose because each is likely to function effectively in any store.

The availability of space is an important consideration in making this choice; you do not want to impede the movement of your consumers in any way. If the space available at the cash register is limited, you don’t want to turn away consumers by installing a massive point-of-sale (POS) display. Instead, it’s probably best to utilise more compact displays, such as dump bins or half pallets, in the area leading up to the cash register. When it comes to a point-of-sale (POS) display, you should surely make the most of a huge queueing space if you have one available.

Make The Exhibit Appealing

When a consumer enters a business, these displays must quickly attract their attention and convince them to buy the things shown. Think beyond the box by using bright or contrasting colours to attract your client’s attention or experimenting with fascinating or uncommon forms.

You want consumers to see these displays and add the goods to their shopping carts. They will often require persuasion, so include a message on display informing clients of the benefits of acquiring your product and why they require it. Of course, you must include the product’s price and current special deals but do it originally. To assist in creating an appealing display, we provide a choice of pricing displays in various forms.

Use Caution When Displaying Goods

It’s not enough to put any old item on your point-of-sale display; you must be strategic. Consider goods that can be utilised with related products in the same line as upsells. Consider tiny, affordable things with a high-profit margin. This is an excellent opportunity for you to make some additional money.

Make sure that everything on your POS stand is on sale or part of a bargain – this will tempt consumers even more. If you have ‘pick and mix products, here is a wonderful spot to put them. The variety of things will be fantastic to show, and the discount will inspire customers to add them to their cart.

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