The Importance of Durability and Design in Retail Displays for Carpets, Rugs, Tiles, and Timber

April 27, 2022

Retail businesses have more competition than ever before, and with the increase in popularity of online retailers, it is essential to make a visual impact on people that do come into a retail store.

If you own a retail shop, you need to have retail displays. There is no denying that this type of advertising has a more significant impact on consumers in stores.

The display should be durable but also lightweight enough that it doesn’t damage floors and carpets. Your displays need to show off your products in a pleasing way and not scare your customers off. You need to be creative. Make products easy to access, yet create durable displays that will distinguish your products from that of your competitor.

Tell A Story

To make your display POP you need to tell a story and make it a vital part of your shopping experience. It is how you display your products that can make the difference as to whether your customer comes in your store or walks right on by.

Most retailers lack creativity when it comes to presenting their products, so instead, they simply choose standard displays that cram products together, putting a strain on the products being displayed and also on your floors and carpets.

What if instead of jumbling everything together you tailor your retail display to a certain theme. It could be a season or colour theme. Whatever you choose, you want to keep it simple but creative. Remember in the design world less is more and more is just too much.

Grab The Customer’s Attention

Using a display is not about cramming racks with products. It is about capturing the attention of your potential customers. You need to curate your merchandising displays and use them in a way that won’t damage your products or your space, yet you also want them to be memorable and unique.

Make the most of lightweight yet effective displays from Jarvis Martin. We offer displays for carpets, rugs, tiles and timber. Our display products will help you organise and will make customers want to come in and find out more about your merchandise.

Keep It Simple

Displays and racks don’t have to be heavy or bulky especially when you’re already displaying heavy merchandise such as carpets, rugs, tiles and timber. Plus they look too bulky and tend to overwhelm the customers. Instead, you can add a themed backdrop that engages your audience. You might have a designed backdrop for your seasonal product displays or products that are most saleable. You could use a catchy slogan for each of your products.

Don’t overload the display and cause it to be even heavier. In addition, you have created a themed look that interests people.

Keep This Small Recommendation in Mind

You want your products to solve a problem for your customer. It doesn’t matter what you sell, whether it is small or large carpets or rugs. You want to cater to a particular audience and draw their attention, and you can’t do that by piling up stuff in your store. All you end up doing when you add lots of junk to your displays is to damage your floors and your merchandise. The best thing you can do is get creative. Add a theme and then place a few items around that theme, and make sure those items cater to your targeted audience.

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