What are the Most Important Factors to Consider When Customising Digital Displays?

April 8, 2022

Whenever you go out for a walk along some city street, you’ll often come across some type of digital display. It is easy to see them along the side of a building or, more frequently, in a business. You see them in real estate offices, coffee shops, restaurants, and even in pharmacies.

They are great sources of entertainment, especially in situations where you need to wait in line. However, the digital display is more than that. It keeps us informed, serves as an interesting marketing platform, and can help brand a business in many different ways. The possibilities are truly endless with a digital display.

There are several important considerations when choosing to buy one of these displays for your commercial displays, especially because this is a long-term investment.

Consider Your Goals and Your Audience

Think about the way your customers see your business. What demographic do you want to reach? Are you planning on expanding your services into new markets? These are questions to ask yourself when you want to think of your brand message and determine your specific demographics and how a digital display can capture your audience’s attention.

Take Size and Resolution into Account

The size and resolution you need will depend on whether you plan to use the display indoors or out. It is also determined by the environment where you intend on placing it. Typically larger screens with higher definition are more appropriate for outdoor patios or outside your place of business, whereas smaller screens are better suited for indoor locations.

Look at the Bezel and Display Finish

The bezel is the outer plastic frame that holds the display. It should be very durable and able to handle external elements, regardless of whether you protect it or not. A good bezel offers a longer life span and reduces your costs.

Consider Brightness and Colour

These factors are important and depend on where you plan on using the display. You need a brighter display for outdoor locations. These displays will also require more adjustments than those that are indoors. How much adjustment depends on your particular outdoor conditions (how bright the day is).

Do You Need Touchscreen Interface?

If you plan on using the display at a show or fair of some type, you might want to consider a touchscreen interface so that shoppers can learn more about your business. These touchscreen options are a better way to capture your audience’s attention and can create an interactive and memorable experience.

Jarvis Martin is a leading designer and distributor of modern digital displays in Australia of all sizes and types. Our displays have been used across a wide range of commercial applications. They can be found in retail, healthcare facilities, military applications, the gaming industry, and more. We hope to revolutionize the way people interact with a business brand and change the advertising world one digital display at a time. Call us to place your order today.

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