Why are Shopping Mall Wayfinders Important During the Holiday Rush?

December 9, 2019

It is almost inevitable that most of us were mesmerised when we first went to the mall during our childhood days. Some of us would even explore the mall on our own, without our parents’ knowledge. Most often than not, the personnel over the microphone would call out the parents of a child who has a particular set of clothes.

Getting lost in malls may be intimidating for some, even now that we have reached adulthood. Depending on how enormous a mall is, we still sometimes ask for directions just to locate a specific store. Luckily, classic problems are now solvable by modern solutions. If you want to know the location of the store that you are looking for, all you have to do is to locate a wayfinder. Shopping mall wayfinders can easily guide you on how to go to your designated shop or location.

With the looming holiday rush, it is important that you know the places you want to go right away. So, here are some reasons why shopping mall wayfinder is important during the holiday rush.

Indicates Pathways

Wayfinders can be customised according to their purpose. Since people would be flocking your shopping mall, they need to know all the entry of the mall and shops. With the presence of wayfinders, even the exit paths are indicated so that people won’t get lost around the mall. You see, a lot of people are attracted by a mall that is getting modern, so having a wayfinder can be good for your business as well.

Provides Accurate Direction

Aside from guiding the shoppers on where to enter and exit, wayfinders can also be modified to let the user interact with them. New shoppers would find it easy to reach their desired shops since wayfinders can give them detailed instructions on how to go there. Moreover, they are given the option to search for the list of stores found at your shopping mall.

Gives Store Directories

As mentioned, wayfinders can also list all the stores available in the shopping mall. Digital signs with this kind of information can be placed outside and inside mall stores and boutiques. The placement of such wayfinders can lure people from entering the mall since they may have scanned and browsed through the list of stores that you have.

Flashes Important Products

Wayfinders can also be customised to flash sale products and inventory displays. Shoppers are also informed by any update on the product list of a certain store with the help of visual displays. This way, shoppers would know where to go first, which can maximise the number of people shopping during the holiday rush.

Don’t know where to start? Lucky you! Retail Display Stands in conjunction with Jarvis Martin can help you with your problem. We are an experienced company that can provide you shopping mall wayfinders for the convenience of your shoppers as well as the performance of your business.

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