Basic Advertising Principles for an Effective Digital Signage
Digital signage is, at its core, a communication tool, and one of the most common forms of communication for digital signage is advertising. If you ask your average consumer about ads, they will likely describe them as invasive, intrusive, annoying, long and unnecessary. Even if you advertise products yourself, you likely understand all these complaints […]
How Crowd Control Systems Drive Efficiency and Sales in Large Retails Stores
Crowd control is a system of directing customers in such a way that they don’t realize they’re being controlled. In order to promote the convenience of everyone, customers should flow naturally from the front of your store, through your sections or aisles, to the register and back out of the store without any confusion. Normally, […]