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March 13, 2020
Crowd control is a system of directing customers in such a way that they don’t realize they’re being controlled. In order to promote the convenience of everyone, customers should flow naturally from the front of your store, through your sections or aisles, to the register and back out of the store without any confusion. Normally, confused customers would opt to shop at another store because they weren’t able to purchase or look for the ones they want or need with ease and satisfaction. Below are ways on how crowd control systems drive efficiency and sales in large retail stores.
Crowd Control Systems Promote Excellent Customer Service
Studies show that 1.6% of retail customers leave checkout lines after they already entered the line without purchasing a single product. That might not sound like a significant number, but across hundreds or thousands of customers, it starts to add up. Retail crowd control expedites checkout times, so customers associate your business with efficiency, not waiting in line all day. There are long-term benefits to good crowd control, too. When people experience excellent customer service, they are more likely to return to the place they received that service, and crowd control is a part of excellent customer service.
Crowd Control Systems Make Stores Avoid Chaotic Accidents
Imagine you walked into a grocery store and they were using water or sand-filled road barriers to block off registers. As a customer, what would you think of that grocery chain? You would probably assume the people who owned that grocery chain didn’t have the first clue about their business. Then, you would start shopping at the store down the street with the retractable belt barriers because those stanchions make sense.
Crowd Control Systems Prevent Customer Theft
Organised stores cut down on theft, too. When you have a chaotic shopping experience, it opens up the opportunity for pickpockets to steal because your employees aren’t able to properly monitor everything that’s going on in your store. When your stores are well organized, your staff can keep an eye on what people are doing and make sure no one is walking out with an unpurchased product underneath their jacket.
Crowd Control Systems Promote Smart Solutions
Before setting up your crowd control plan, make a list of all the places in your store that could be a potential hazard and the items you need to prevent incidents. Do you have a hot food section? You need portable sign stands that warn customers of the potential hazard. Have ladders on bookshelves that are only meant to be mounted by employees (and most definitely not by toddlers)? Invest in classic stanchion posts with ropes to visually show people the ladders are only meant for employees.
Something else to keep in mind, you need to make sure you leave lots of open space in your store. Creating open space also provides a better shopping experience. Open spaces give the illusion of “time to think” to your customers. Cramped spaces make people feel like they’re being forced to make a decision, which leads to a stressed and angry shopper leaving your store without making a purchase or asking to speak with a manager). Ideally, you should leave extra open space next to your registers. During the holidays or at other particularly busy times, this will give you the space to put up additional retractable barriers.
With crowd control systems, you are ensured that your shoppers can go to their designated stores more easily. To know more about crowd control systems, contact us now at Retail Display Stands.
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