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October 22, 2020
Use of digital displays by retailers can improve customer satisfaction, thereby increasing sales conversion rates for new or featured products. When customers can easily view highly engaging and compelling videos and slideshows that present major brand products by innovative media displays, even casual store browsers often stop to watch these media presentations. In many instances, shoppers out for an afternoon stroll at a shopping mall or community retail store block are persuaded to examine and purchase featured merchandise being showcased in attractive retail digital displays.
Since we live in a highly visual world today, contemporary product marketing relies heavily on digital media methods of presenting and promoting featured inventory items. Customers remember a product’s brand because of the dynamic and appealing way in which this item is presented by innovative digital displays. Here is how you can maximise customer satisfaction and convenience with digital displays.
Incorporate Vivid Product Images
By presenting a unique video display of a brand’s featured product, merchandising experts and product promoters can greatly enhance this brand’s identification among consumers, making the brand easily recognisable and memorable. After viewing a dynamic and highly descriptive media presentation of a new, featured or seasonal product of a brand, customers will recall this product and its brand quickly, just by seeing the brand logo or name displayed in the future.
Utilise Creative Product Staging
When creative marketing of a major product or line of merchandise is presented as a cleverly staged video, consumers are often captivated by the staging as well as the attractive product. For example, by presenting the latest exotic fruit organic beverage in a video against the background of a stunningly beautiful mountainside waterfall, marketers will create a lasting visual image that viewers will recall whenever they hear or see this brand name or similar products while shopping.
Engage in Verbal Descriptions and Music
Digital product displays that include voice-overs with engaging verbal product descriptions along with haunting or captivating music that features or draws attention to the product are especially effective for improving brand identification. When customers are presented with both visual and auditory stimuli that enable them to have quick recall of a product and brand, this brand and its featured products will have a lasting place in the mental memory banks of these consumers. This will undoubtedly result in a significant boost in brand identification for greater recognition, sales and profitability levels.
When you consult the expert shopfitters and producers of contemporary retail display options at Jarvis Martin, you will receive excellent advice, top-tier digital showcasing methods and contemporary display stands for presenting your brand’s latest featured products. Serving all of Melbourne and surrounding regions, our highly innovative shopfitting professionals will guide you in selecting the ideal attractive digital displays to best introduce and promote your brand and its latest featured inventory items.
Our experts will help you ensure a rapid increase in customer satisfaction and convenience that will soon translate to sales. These high sales rates will be triggered by shoppers’ instant recall of your brand for impressive boosts in future sales conversions once they have viewed your outstanding digital displays.
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